Workshop: “Poster Strategy & Layout That Converts”

🎯 Poster Strategy & Layout That Converts
🗓 30 September | ⏰ 19:00 – 20:30 | 🌐 Online

Does your poster grab attention, or get ignored?

In this interactive workshop, you’ll learn how to transform cluttered posters into clear, persuasive communication tools.

What you’ll discover:
🔹 How people naturally read a page (F- and Z-patterns, focal points, visual flow)
🔹 Building hierarchy to spotlight your key message
🔹 Using white space for clarity and impact
🔹 Leveraging color, contrast & images for storytelling and brand alignment
🔹 Designing calls-to-action that are visible and effective

🎙 About the Speaker
Paola Perina is a communication expert with a background in psychology from San Francisco
State University and nearly three decades of business leadership.
A dedicated Toastmaster since 2018, she has served as Public Relations Manager in District 109, twice as PR lead for two District Conferences, and as campaign manager for the successful election of an International Director.
She has delivered trainings and webinars across several districts and regions, helping leaders
sharpen their public relations and digital marketing skills.
Paola integrates AI daily into her professional work and is currently developing an innovative live, TV-style news show for Region 10, designed to bring eight districts together to share knowledge and experiences in a fun, collaborative way.

🔥 Don’t miss this chance to sharpen your design eye and make your message truly stand out!

👉 Register now to save your spot: https://us02web.zoom.us/meeting/register/RGv-ODU6QyGxyn0HRhzE7Q