Personal branding in four questions

May 23rd, 2014|Other|

Ruxandra Balboa-Pöysti, PRO D59 The era of digital marketing has repackaged us into personal branders: we are nowadays at the centre of new ways to perceive each other, new ways to understand each other and this creates pressure on each individual to communicate according to certain codes, especially when we have an expected level of efficiency. The idea of communicating about oneself as a brand might seem like the ultimate blow of an already tiny barrier protecting our core human features from melting into pure consumerism. What if, on the contrary, communicating about ourselves like a brand – thus using the tricks big brands use to remain present in our lives and persuade us to purchase their products and services – was a manner to free our true selves and help us reach inner authenticity? […]